What on earth happened to the Trix Rabbit?

Almost everyone should be familiar with the Trix rabbit. Well, almost everyone in the US anyway.


Here he is on one of his original boxes in the early 1960's:



And here he is today:


Let's compare:

The once calm and mellow character is now a wide-eyed explosion of hyperactivity. Notice the panicked expression, bared teeth, and manic demeanor. From his contorted posture, it's difficult to tell if he's chasing after something in over-excitement or running for dear life in terror. In fact, he's running so fast that his eyebrows are literally flying off of his head! Even the cereal is practically leaping out of the bowl at him.

The "new" Trix Rabbit somewhat resembles a crack addict in comparison to the original. He almost looks ... well ... scary.

Be on the lookout for this dangerous, rabid creature on the prowl for your children at a cereal aisle near you.